M1 launches its business fibre network services with a 3D animation video clip, showcasing possibilities of cloud-computing and its suite of data services with 3D models.
The main challenge of this project, was delivering the completed 3D animation in 7 days! Made even more challenging by the fact that the approvals on the storyboard took 2 days, leaving 5 days for production, rendering, audio editing and final output.
What made this possible was an existing working relationship with the clients who were already very comfortable with the Motion Media Works team and the animations that they have been producing on a regular basis. This heightened level of trust gave the production team free rein to speed up production without waiting around for client approvals.
Upon completion of the animated scenes, the power of cloud computing was also employed to distribute the network rendering to parallel processors for number crunching.
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