The Contact Singapore corporate video follows the "conversations" of 4 people in very different industries - Banking & Finance, Biomedical Science, Interactive Digital Media and Engineering.
Audiences will discover how these individuals arrive at their decision to relocate to Singapore for work, as well as their thoughts about living in Singapore.
Not only can this corporate/marketing video be used to convey information; it can also be used to incite an emotional response, a reaction, a feeling. By letting viewers have a peek into the thoughts and decision making process involved in their move to Singapore, this video hopes to allow viewers to connect with and have a peek into the lives of our characters who have made the decision to work and live in Singapore.
Case Study
Creative Brief - First steps to making the video.
The question we got posed with was to how to create a video that the audience would watch without feeling like they are sitting through an official government video.
So we came up with the idea of allowing the viewers to take a peek into the thoughts of expatriates who have uprooted themselves and made that move to Singapore. Covering the push and pull factors of their decisions while taking the opportunity to feature the diversity of experiences and locations that Singapore has to offer.
The amount of interest in other people’s lives as seen in the success of personal blogs sets the tone of the video. This approach was taken to appeal to the little voyeur in all of us and to create a ready made lifestyle that viewers can step into for a brief moment when the lights dimmed and experience life in somebody else’s shoes.
Challenges
Filming Locations
Access to a bank for for the purpose for the film production would have been impossible, and digital media production studios dont necessarily look sexy and sleek as much as we are led to believe in films. So locations are scouted for and a event hall was propped up to look like a bank for that segment of the video. A computer lab and museum was used to help provide the backdrop of the digital media design segment of the video.
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