M1 reaches out to youths with cinema advertising combining life action footage shot and composited motion graphics animation. Shot with ultra high definition 4k Red One camera and delivered at film resolution.
Cinema advertising created for M1. This film production was shot on high resolution 4k and delivered at 2k for cinema print. Animated characters and motiongraphics were added in post production and motion tracked to the life action shots of talents dressed in t-shirts.
Production Process
With a tight production schedule, everything was shot in studio over 8hours.
The unique workflow of editing on location during the film production process allowed agency and clients to check for continuity and how the shots lined up for effects work. A pre visualized rendering of the animated graphics to be composited was overlaid on the footage for timing purposes. And a rough pre-visualized shoot was done in advance and edited to the 30 second requirement.
Although a storyboard was used and constantly referred to, it would have been impossible to complete the project in the tight schedule without the ability to instantly review the editorial while the performances are being captured.
|
