Zuji television commercial gets hand drawn and animated as a 2d cell animation in Singapore.
Using Zuji’s corporate cyan and white, characters were illustrated using simple paintbrush strokes to give it a “raw feel”.
In this 45-sec television commercial, the main characters are seen wearing similar white ‘Free Size’ t-shirts. From the fat boy who has trouble keeping his t-shirt from flapping up, a petite girl who has to deal with the over-sized t-shirt slipping off her shoulder, a muscular man flexing his muscles under his taut t-shirt, to the tall guy whose t-shirt might be a little too short for his fit. Truly one size does not fit all, and when you travel with Zuji, you get to choose from hundreds of airlines and thousands of hotels to create your perfect holiday package!
It was an intensive 2 weeks’ worth of post-production with this 2D cell-animated TV commercial! From illustrations to animating
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