Creating shareable video content minimizes cost of paid media purchases.
“People don’t like being sold to. It’s a discomforting experience, so the challenge for content marketers is to make sure the entertainment value of the content outweighs the discomfort.”
There are a host of emotions that brands can utilize and combine in order to provide that entertainment value. In addition to humor, branded content could focus on happiness, warmth, pride, nostalgia, sadness, awe or shock in order to resonate emotionally.