CLEO Magazine Animation Production

3d/Motion Graphics Production Portfolio

Another successful project

Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!

The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.

Scripting and Storyboarding
A script was written to convey what CLEO was about and to also feature the different segments from the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board which was constantly checked against by all involved.

3D Animation and Scene Setup
As a publisher, CLEO Magazine has a vast collection of media assets that were already being used within the magazine. Wonderfully shot photos and illustrations that showed what the magazine was about, were used as textures in a 3D environment, modeled and animated within Autodesk Maya.

Iteration was the only way to finetune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.

Details

Style: 3D Animation
Duration:30 sec
Medium: Television
Client : CLEO Magazine, Singapore Press Holdings
Voice Over: Charmaine Yee (Singapore Emcee/Host & Radio Announcer FM91.3)
Storyboarding: Motion Media Works
Scripting: Motion Media Works