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Toyota ropes drivers to share their stories in branded social media content video
My Corolla Stories Teaser Animation Production
3d/Motion Graphics Production Portfolio
Another successful project
Brief
Toyota wanted to produce a teaser that unfolds like a love story that builds suspense and curiosity, leading up to the launch of the individual stories.
Challenge
As this was a regional film production so we had to look for locations that did not look like Singapore, so talents can be featured in their own “home environment”; e.g India, Malaysia and Vietnam.
Video Production Process
3 talents over a 3-day film production across 6 locations all over Singapore.
Details
Client: Toyota
Agency: OCG
Film Production and Post: Motion Media Works
Duration: 60 sec
Technology
3d/2d Animation, Video Production, Editing and Post Production
Screen grabs from the animation
Explore still images from the animation
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Teaser campaign filmed in Singapore but set across Asia.
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Composited particles add element of glamor in film production.
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Composited graphics added. An idea from the Japanese advertising agency.
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The challenge of finding fiming locations that look like other parts of Asia.
2d 3d image from video production
The challenge of finding fiming locations that look like other parts of Asia.
2d 3d image from video production
Early auditions and rehersals help speed production process, a necessory step as access to filming locations were limited.
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Location scouting was an early part of the fiming process to determine which countries could be depicted.
Behind the scenes photos
Have a peek as we peel back the curtains to reveal some of the work put in to make it happen
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The crew refuse to get their ugly mug in front of the camera so we settled for some feet shots.
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Here we were chasing the last of the light. Don't we just love the challenge of being so close to the equator? We Love Film SETS
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We really couldn't tell what Harry's fingers have been but next to him Hemang was getting powded down. Make Videos!
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Overdoing it is when you are taking a RED Cinema Camera on a location scout hoping to get good shots that can be used.
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Thanks Kim. We wished we were lying down reading a book by the beach too!
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Another one of those shots during the recce that could not be used because we really need to start looking decent. #crewface
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Another one of those shots during the recce that could not be used because we really need to start looking decent. #crewface
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This shot almost made it into the video but ended up on the cutting room floor when we needed to reduce the length of the TVC
3D and motion graphics takes more resources but when properly executed engage.
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