Habitat for Humanity

Social Media Marketing Videos

Another successful project

Brief

“We need a launch video”

2D Animation Pre Production Process

What resulted from an initial meeting and an interpretation of the brief. Which was interpreted and distilled to a the following key points.
We need money
We don’t want to be preachy
If you can’t help us get the word out
But have fun doing it.

As there wasn’t a budget for media buy, the success of the campaign depended on social media channels such as youtube and web sharing. An to achieve some level of sharing, it needed to be somewhat lighthearted and fun.

Armed with key messages we went about writing the script and creating the visuals to reinforce the messages.

Details

Scripting: Motion Media Works
Voice Over:
Advertising Agency: Nil
Video production & animation: Motion Media Works
Usage: Web, social media, youtube

Technology

Video Production, Editing and Post Production


Pictures from the social media video production

Explore still images from the video

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