Habitat for Humanity
Another successful project
“We need a launch video”
2D Animation Pre Production Process
What resulted from an initial meeting and an interpretation of the brief. Which was interpreted and distilled to a the following key points.
We need money
We don’t want to be preachy
If you can’t help us get the word out
But have fun doing it.
As there wasn’t a budget for media buy, the success of the campaign depended on social media channels such as youtube and web sharing. An to achieve some level of sharing, it needed to be somewhat lighthearted and fun.
Armed with key messages we went about writing the script and creating the visuals to reinforce the messages.
Scripting: Motion Media Works
Advertising Agency: Nil
Video production & animation: Motion Media Works
Usage: Web, social media, youtube
Video Production, Editing and Post Production