CLEO Magazine TV Commercial

3d/Motion Graphics Production

Another successful project

Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!

The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.

Scripting and Storyboarding
A script was written to convey what CLEO was about and showcases different segments within the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board and constantly checked against by all involved.

3D Animation and Scene Setup
As a publisher, CLEO has a vast collection of media assets that are already being used within the magazine. Wonderfully shot photos and illustrations that show what the magazine is about was used as textures in a 3D environment, modeled and animated within Autodesk Maya.

Iteration is the only way to fine tune the animation. To quickly turn around the renders, was used to do the number crunching.


Style:3D Animation
Duration:30 Seconds
Client : CLEO, Singapore Press Holdings
Voice Over: Charmaine Yee (Singapore Emcee/Host & Radio Announcer FM91.3)
Storyboarding: Motion Media Works
Scripting: Motion Media Works


3d/2d Animation, Video Production, Editing and Post Production

Screen grabs from the animation

Explore still images from the animation

Behind the scenes photos

Have a peek as we peel back the curtains to reveal some of the work put in to make it happen

3D and motion graphics takes more resources but when properly executed engage.