CLEO Magazine TV Commercial
Another successful project
Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!
The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.
Scripting and Storyboarding
A script was written to convey what CLEO was about and showcases different segments within the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board and constantly checked against by all involved.
3D Animation and Scene Setup
As a publisher, CLEO has a vast collection of media assets that are already being used within the magazine. Wonderfully shot photos and illustrations that show what the magazine is about was used as textures in a 3D environment, modeled and animated within Autodesk Maya.
Iteration is the only way to fine tune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.
Client : CLEO, Singapore Press Holdings
Voice Over: Charmaine Yee (Singapore Emcee/Host & Radio Announcer FM91.3)
Storyboarding: Motion Media Works
Scripting: Motion Media Works
3d/2d Animation, Video Production, Editing and Post Production