Singtel Genio TV Commercial

3d/Motion Graphics Production

Another successful project

The Creative Brief
To introduce a new service and educational tool provided by SingTel that allows parents to take an active approach to their child’s learning. More contact time while away, and optimizing pockets of time a child might have throughout the day for education. Fun, educational, challenging are the key words without tapping into the scare tactics used in educational services.

Process
Starting with a mood board and references, a look and style was narrowed down. This allowed illustrators do develop characters and style with a direction that’s in line with the client’s expectations. In the meantime, animators block in animations
with rough shapes in the timeline. This formed the rough sequences where sound effects can be worked on. When illustrations were approved, animators rebuilt the icons and illustrations to include secondary animation
.

If you take a look at how the globe forms, or how there are bubbles fizzing in the beaker, they were all hand-animated in 2D with basic shapes. These are subtle motion that might not be immediately perceptible but adds richness to the animation
.

This project took 4 weeks to complete.

Details

Client : SingTel
Media: Web, TV
Style:2d animation
Animation and post production
: Motion Media Works
Video Duration:30 Seconds

Technology

3d/2d Animation, Video Production, Editing and Post Production


Screen grabs from the animation

Explore still images from the animation

3D and motion graphics takes more resources but when properly executed engage.