Singtel Genio TV Commercial
Another successful project
The Creative Brief
To introduce a new service and educational tool provided by SingTel that allows parents to take an active approach to their child’s learning. More contact time while away, and optimizing pockets of time a child might have throughout the day for education. Fun, educational, challenging are the key words without tapping into the scare tactics used in educational services.
Starting with a mood board and references, a look and style was narrowed down. This allowed illustrators do develop characters and style with a direction that’s in line with the client’s expectations. In the meantime, animators block in animations
with rough shapes in the timeline. This formed the rough sequences where sound effects can be worked on. When illustrations were approved, animators rebuilt the icons and illustrations to include secondary animation
If you take a look at how the globe forms, or how there are bubbles fizzing in the beaker, they were all hand-animated in 2D with basic shapes. These are subtle motion that might not be immediately perceptible but adds richness to the animation
This project took 4 weeks to complete.
3d/2d Animation, Video Production, Editing and Post Production