My First Skool
Another successful project
Are web films the new television commercials?
NTUC My First Skool attempts recruitment with web videos, allowing tracking of views and monitoring ROI of campaign. As of September 2014 the video has been played 6,836 times on youtube.
Having access to analytics allows one to easily determine costs of acquisition.
This micro-sized video production consists of a tiny crew with minimal fill lights. It was certainly a very different production workflow. Working with children also restricted the amount of time that the video production could run for as nap time had to be observed.
Style:Recruitment, Web Video
Client : My First Skool
Usage: Recruitment Film
3d/2d Animation, Video Production, Editing and Post Production