Video Production for CLEO Magazine TV Commercial
Video Production DetailsDiscover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!
The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.
Scripting and Storyboarding
A script was written to convey what CLEO was about and showcases different segments within the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board and constantly checked against by all involved.
3D Animation and Scene Setup
As a publisher, CLEO has a vast collection of media assets that are already being used within the magazine. Wonderfully shot photos and illustrations that show what the magazine is about was used as textures in a 3D environment, modeled and animated within Autodesk Maya.
Iteration is the only way to fine tune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.