CLEO Magazine TV Commercial

TV Commercial Production

Video Production Details

Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!

The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.

Scripting and Storyboarding
A script was written to convey what CLEO was about and showcases different segments within the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board and constantly checked against by all involved.

3D Animation and Scene Setup
As a publisher, CLEO has a vast collection of media assets that are already being used within the magazine. Wonderfully shot photos and illustrations that show what the magazine is about was used as textures in a 3D environment, modeled and animated within Autodesk Maya.

Iteration is the only way to fine tune the animation. To quickly turn around the renders, was used to do the number crunching.


Style:3D Animation
Duration:30 Seconds
Client : CLEO, Singapore Press Holdings
Voice Over: Charmaine Yee (Singapore Emcee/Host & Radio Announcer FM91.3)
Storyboarding: Motion Media Works
Scripting: Motion Media Works


Pre-production, Video Production, Editing and Post Production

Screen grabs from CLEO Magazine TV Commercial

Explore still images from the video

Behind the scenes photos

Have a peek as we peel back the curtains to reveal some of the work put in to creating CLEO Magazine TV Commercial

Get a TV Commercial made.