Polar Grass Jelly “My Drink is Better than Yours” TVC
Video Production Details
Polar Grass Jelly launches a light-hearted 15-sec TV commercial revolving around a Geek played by Gim Goh (who some of you might recognize from MediaCorp’s TV series “Payday”) and a Bully (portrayed by Wilson Ng, who has since been in numerous other TV Commercials) in some coffee shop rivalry.
Production and Pre-Production
The whole TV commercial production was shot in under 4 hours at a local canteen right next to the office. Access to the location was only available for a short amount of time, hence a detailed pre-production was required to prep for a very tight and efficient production process that minimizes disruption to the business of the hawkers in the background.
Shot without audio, ambient sounds were recorded the next day, along with other additional sound effects and foly completed in studio.
3D Animation and Rendering
3D-animated fluids and jelly were created by Patrick Woo and later composited in post.
Agency: Vibes Communications
Production & Post: Motion Media Works
Distribution Media: Terrestrial Television
Language: English, Mandarin
Format: TV Commercial
Video Duration: 15s
Pre-production, Video Production, Editing and Post Production