Live Streaming Toyota #StartYourImpossible

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Toyota Motor Asia Pacific (TMAP) and its distributor Borneo Motors (Singapore) announced the Asia roll-out of the Japanese car maker’s first global corporate initiative on Thursday (Sept 13) in Singapore.

Called “Start Your Impossible”, the initiative celebrates the Olympic and Paralympic spirit. Inspired by Toyota’s worldwide partnership with the International Olympic Committee and the International Paralympic Committee, it also marks Toyota’s support of the creation of a more sustainable, inclusive and mobile society.

At the launch event at Infinite Studios, Toyota also announced its region-wide partnership with 12 Olympic and Paralympic aspirants from Asia, including Singapore swimmers Joseph Schooling and Toh Wei Soong.

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