
Full width image
Shot withing 10 hours at the Motion Media Works studio
MediaCorp star Paige Chua makes an appearance in the latest TV commercial for Fisherman’s Friend Singapore.
This is the second time we’ve worked with Paige. First time was at a photo shoot for Shape Magazine – the one with her in a bamboo jungle (google “Paige Chua shape magazine”).
The production was a pretty smooth process and most of the shots were done within 3-4 takes. But due to the number of shots and variations required, the whole shoot lasted about 8 hours.
Client: Fisherman’s Friend
Agency: 360 Communications
Production & Post: Motion Media Works
Distribution Media: Terrestrial Television
Language: English
Video Duration: 20s
Video Production, Editing and Post Production
Shot withing 10 hours at the Motion Media Works studio
Props were brought in to dress the film set, an empty studio space to look like the backstage of an awards ceremony
The RED Digital Cinema camera was the perfect match with prime lenses, creating a shallow depth of field beauty look that this commercial required
Jewellery props by Swarovski who did a top job of having a selection we could pick from during the film production.
Greenscreen was used for the visual effects shot where the reflection of Paige needed to perform differently from Paige's actual acting.
Shot against a grey paper backdrop in the studio as we were running out of options for a background
Highlight was added to the background to create a seperation from Paige during the consumption shot.
Beauty lighting and dark moody setups transform a bare film studio to a fill on movie set.
Paige Chua Jerric film production services behind scenes
Paige Chua dressing up TV Commercial production studio setup
TV Commercial production studio setup
Paige Chua dressing up TV Commercial production studio setup
Red One digital cinema camera being used to the highest quality video
Grip equipment by the side of the studio
Editing suite from the editor's point of view
Location editing as the video is being shot