
Images from TV commercial Production
Brownie points for telling us the number of videos we have made that had that same Ikea shelf appearing in it.
Cinema advertising created for Singapore telecommunications provider, M1. This film production was shot on high resolution 4k and delivered at 2k for cinema print. Animated characters and motion graphics were added in post-production and motion-tracked to life action shots of talents dressed in t-shirts.
With a tight production schedule, everything was shot in studio over 8 hours.
The unique workflow of editing on location during the film production process allowed agency and clients to check for continuity and also gave everyone a preview of how the shots lined up for effects work. A pre-visualised rendering of the animated graphics had to be composited and overlaid on the footage for timing purposes. And a rough pre-visualised shoot was also done in advance and edited to the 30-second requirement.
Although a storyboard was used and constantly referred to, it would have been impossible to complete the project within the tight schedule without the ability to instantly review the editorial while the performances were being captured.
Brownie points for telling us the number of videos we have made that had that same Ikea shelf appearing in it.
Shapes in the background that could either be a living room or a cafe. When there isn't enough time to travel to different locations, we will have to make do.
Watching the video we were amazed at how consistent her turns were when she tried that wonder woman special effect.
When we painted that chalkboard wall, we didn't know how useful it would end up being.
Motion graphics were composited into a live action scene in theis cinema spot.
Motion graphics were composited into a live action scene in theis cinema spot.
Fake classroom set built in studio.
We sure wished we had a budget to dress up the set but everyting that appeared was part of what we use everyday in the production office at Motion Media Works
Red digital cinema camera used on set for 4k ultra hd resolution
Filming in the studio at Motion Media Works
Behind the scenes look at video production
Filming the end scene of the commercial
Did you really think it was a classroom? We couldn't even find chalkboard dusters and they had to be RENTED from the PROPS DEP!!
When you feel like bashing your client's face in, just go ahead and do it! Street fighter 4 on the arcade!
You would think 2000 square feet of studio space is plenty but we were pushed right into the corner. #neverbigenough
Rigging lights in the back while we frame up
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