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Advertising icon gets resurrected and updated for social media video campaign.
An edit of the world’s first Facebook dentist. Advertising icon ‘Rob the Dentist’ gets onto Facebook and engages with Australians on social media. This case study presents Rob’s success in surprising his followers and fans, garnering him 52 marriage proposals, 400 requests to drop the towel and engaging with 62,727 people in meaningful conversation about oral care!
Style: Social Media Case Study
Duration: 2 min
Client: Oral B
Agency: DDB
Video Production, Editing and Post Production
Advertising icon gets resurrected and updated for social media video campaign.
Advertising icon gets resurrected for social media video campaign.
Advertising Rob the dentist gets a new lease of live as a Facebook dentist.
Interactions with users brings brand to the foreground when thinking about oral hygine.
Branded content marketing connects users and increases recall.
Oral B launches brilliant social media campaign. Creating a Facebook dentist, where everyone has access to.
Brilliant brand campaign reaches out to Facebook fans with advertising icon Rob the dentist.
Social media campaign reaches millions with branded content marketing
Advertising icon Rob the dentist gets on Facebook and engages with Australians on social media.
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