CLEO Magazine TV Commercial Video Production

Video Production Details

Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!

The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.

Scripting and Storyboarding
A script was written to convey what CLEO was about and to also feature the different segments from the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board which was constantly checked against by all involved.

3D Animation and Scene Setup
As a publisher, CLEO Magazine has a vast collection of media assets that were already being used within the magazine. Wonderfully shot photos and illustrations that showed what the magazine was about, were used as textures in a 3D environment, modeled and animated within Autodesk Maya.

Iteration was the only way to finetune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.