
Images from TV commercial Production
Toyota story road trip in Malaysia
Toyota wanted to create and produce a series of stories based on owner-experiences with their Toyota Corollas, and portray the Corolla as a “people’s car”; a partner that is a part of life and life’s unforgettable moments and experiences – a car that is full of stories.
Directing non-professional talents is both rewarding and challenging, and definitely takes a steady and patient hand. In this case, they were actual Corolla owners with their own adventures and stories to tell. We had to explain to them the typical procedure prior to rolling, as well as the commands they will hear and the importance of each.
10 Corolla owners were flown-in across Asia and interviews were conducted and filmed over 2 days, with an on-site editor to put together a preview of each interview segment for the client’s approval.
Motion graphics were then added during post-production to enhance and bring life to the stories.
A web series of 10 videos based on true stories from Corolla owners.
Toyota story road trip in Malaysia
Paul attempts to save his beloved Corolla in a hurricane with a piece of rope.
Vern shares her earliest memories in a Corolla with her family.
Kim Trang tells us how driving Nha Trang in a Toyota Corolla brings her closer to her father.
Alex shares his experience driving Through germany in a Toyota Corolla
Luis proposed to his wife in his Corolla
Hemang spends more time with his children as he could spend less time commuting.
Alvin tan from alvinology.com talks about his Corolla and his first born
Toyota launches series of videos showcasing real stories with a TV commercial style trailer
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