M1 “Live Unlimited” Youth Campaign – Cinema Spot Video Production

M1 “Live Unlimited” Youth Campaign – Cinema Spot Video Production

Portfolio by Industries

Video Production Details

Cinema advertising created for Singapore telecommunications provider, M1. This film production was shot on high resolution 4k and delivered at 2k for cinema print. Animated characters and motion graphics were added in post-production and motion-tracked to life action shots of talents dressed in t-shirts.

Production Process

With a tight production schedule, everything was shot in studio over 8 hours.

The unique workflow of editing on location during the film production process allowed agency and clients to check for continuity and also gave everyone a preview of how the shots lined up for effects work. A pre-visualised rendering of the animated graphics had to be composited and overlaid on the footage for timing purposes. And a rough pre-visualised shoot was also done in advance and edited to the 30-second requirement.

Although a storyboard was used and constantly referred to, it would have been impossible to complete the project within the tight schedule without the ability to instantly review the editorial while the performances were being captured.

Screen grabs from M1 “Live Unlimited” Youth Campaign – Cinema Spot video production

Images from the video production

Behind the scenes photos Video Production

Have a peek as we peel back the curtains to reveal some of the work put in to creating M1 “Live Unlimited” Youth Campaign – Cinema Spot

Get a TV Commercial made.

Browse Other Videos

Social media video marketing production company

Web series Dedicated Crew Chief

What does Darren do to keep our F-16 fighter jets safely flying and why is he called a Dedicated Crew Chief? We also find out how technicians and pilots, and the flying squadron and the base, all work together as one well-oiled machine.

Read more