CLEO Magazine Animation Production
Another successful project
Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!
The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.
Scripting and Storyboarding
A script was written to convey what CLEO was about and to also feature the different segments from the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board which was constantly checked against by all involved.
3D Animation and Scene Setup
As a publisher, CLEO Magazine has a vast collection of media assets that were already being used within the magazine. Wonderfully shot photos and illustrations that showed what the magazine was about, were used as textures in a 3D environment, modeled and animated within Autodesk Maya.
Iteration was the only way to finetune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.
Style: 3D Animation
Client : CLEO Magazine, Singapore Press Holdings
Voice Over: Charmaine Yee (Singapore Emcee/Host & Radio Announcer FM91.3)
Storyboarding: Motion Media Works
Scripting: Motion Media Works
3d/2d Animation, Video Production, Editing and Post Production
Screen grabs from the animation
Explore still images from the animation
Behind the scenes photos
Have a peek as we peel back the curtains to reveal some of the work put in to make it happen
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