
2d 3d image from video production
Magazine photos gets reused as assets to texture popup book in 3d animation.
Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!
The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.
Scripting and Storyboarding
A script was written to convey what CLEO was about and to also feature the different segments from the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board which was constantly checked against by all involved.
3D Animation and Scene Setup
As a publisher, CLEO Magazine has a vast collection of media assets that were already being used within the magazine. Wonderfully shot photos and illustrations that showed what the magazine was about, were used as textures in a 3D environment, modeled and animated within Autodesk Maya.
Iteration was the only way to finetune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.
Style: 3D Animation
Duration:30 sec
Medium: Television
Client : CLEO Magazine, Singapore Press Holdings
Voice Over: Charmaine Yee (Singapore Emcee/Host & Radio Announcer FM91.3)
Storyboarding: Motion Media Works
Scripting: Motion Media Works
3d/2d Animation, Video Production, Editing and Post Production
Magazine photos gets reused as assets to texture popup book in 3d animation.
Autodesk Maya 3d used for animated commercial for Singapore Press Holdings TV commercial
Still frame renders used to previsualize storyboards for TV commercial.
Recognizable assets from photoshoot used to create 3d animated tv commercial
Splitscreen showing rendered frame on left and vector frame on right
This is how the scene looks when the 3D artist is working
Applying color information as textures to the geometry
Transparency applied as textures to remove unwanted areas
Without the distraction of color, the 3D artist focuses on movement and rigging
3D wireframe renders help form a previsualizing process in this animation.
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