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Habitat for humanity kicks of fundraising with animated 2d video distributed on social media
Habitat for Humanity Animation Production
3d/Motion Graphics Production Portfolio
Another successful project
Brief
The client said, “We need a launch video.” That was it.
2D Animation Pre Production Process
What resulted from an initial meeting and an interpretation of the brief, was distilled to the following key points:
- We need money (funds)
- We don’t want to be preachy
- If you (the viewer) can’t help us, please get the word out
- Have fun doing it
As there wasn’t a budget for media buy, the success of the campaign depended on social media channels such as YouTube and web sharing. And to achieve some level of sharing, the video also needed to be somewhat lighthearted and fun.
Armed with a handful of key messages, we went about writing the script and creating the visuals to reinforce the messages.
Details
Conceptualisation & Scripting: Motion Media Works
Production & Animation: Motion Media Works
Usage: Web, social media, YouTube
Technology
3d/2d Animation, Video Production, Editing and Post Production
Screen grabs from the animation
Explore still images from the animation
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We were given a free hand in coming up with cute and sad looking 2d animated characters.
2d 3d image from video production
Featuring fun tasks that youths can get into to get pledges.
2d 3d image from video production
Fund raising goes online with social media and web platform.
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Funny tasks can include waxing your legs even if you are a guy.
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Or planking if you can get pledges.
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Integreate what you are good at, to bring awareness to a social cause.
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Or rock a mohawk, as shown in this 2D animated YouTube video campaign
