Habitat for Humanity Animation Production

3d/Motion Graphics Production Portfolio

Another successful project

Brief

The client said, “We need a launch video.” That was it.

2D Animation Pre Production Process

What resulted from an initial meeting and an interpretation of the brief, was distilled to the following key points:
- We need money (funds)
- We don’t want to be preachy
- If you (the viewer) can’t help us, please get the word out
- Have fun doing it

As there wasn’t a budget for media buy, the success of the campaign depended on social media channels such as YouTube and web sharing. And to achieve some level of sharing, the video also needed to be somewhat lighthearted and fun.

Armed with a handful of key messages, we went about writing the script and creating the visuals to reinforce the messages.

Details

Conceptualisation & Scripting: Motion Media Works
Production & Animation: Motion Media Works
Usage: Web, social media, YouTube

Technology

3d/2d Animation, Video Production, Editing and Post Production


Screen grabs from the animation

Explore still images from the animation

3D and motion graphics takes more resources but when properly executed engage.

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