
Images from corporate video
Are web films the new television commercials?
NTUC First Campus attempts recruitment drive with web videos, allowing tracking of views and monitoring ROI of campaign. This video was to inspire and show how teachers play an important part in guiding and inspiring the children in their growing up years.
As of December 2018, the video has been played 11,002 times on YouTube.
Having access to analytics allows one to easily determine costs of acquisition.
This micro-sized video production consists of a tiny crew, armed with minimal fill lights. It was certainly a very different production workflow. And working with children also restricted the amount of time that the video production could run for, as nap time had to be observed.
Style: Recruitment, Web Video
Duration: 45 seconds
Client: NTUC First Campus (My First Skool)
Agency: OCG Group
Usage: Recruitment
3d/2d Animation, Video Production, Editing and Post Production
Are web films the new television commercials?
NTUC My First Skool attempts recruitment with web videos,
As of September 2014 the video has been played 6,836 times on youtube.
Having access to analytics allows one to easily determine costs of acquisition.
This micro-sized production for web video allows video crew to move fast.
Shot on location at My First Skool
Agile film crew had to work around limitations and be adaptave to change when dealing with children
Recruitment video production released on social media as a recruiting effort
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