Images from TV commercial Production
Magazine photos gets reused as assets to texture popup book in 3d animation.
CLEO Magazine Video Production
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Video Production Details
Discover what’s cool on the streets, how to rev up your self-confidence, get reviews of the latest films, books and chill-out spots as the pages flip and pop-up key features from the magazine!The Creative Brief
With a short but open brief of wanting to have a TV Commercial done, we explored the possibility of executing this television commercial as a single scene 3D animation.
Scripting and Storyboarding
A script was written to convey what CLEO was about and to also feature the different segments from the magazine. As this was to be executed in 3D, a very tight storyboard was created which also served as a style board which was constantly checked against by all involved.
3D Animation and Scene Setup
As a publisher, CLEO Magazine has a vast collection of media assets that were already being used within the magazine. Wonderfully shot photos and illustrations that showed what the magazine was about, were used as textures in a 3D environment, modeled and animated within Autodesk Maya.
Iteration was the only way to finetune the animation. To quickly turn around the renders, helprender.com was used to do the number crunching.
Screen grabs from CLEO Magazine video production
Images from the video production
Images from Video Production
Autodesk Maya 3d used for animated commercial for Singapore Press Holdings TV commercial
Images from Video Production
Still frame renders used to previsualize storyboards for TV commercial.
Images from Video Production
Recognizable assets from photoshoot used to create 3d animated tv commercial
Images from Video Production
Images from Video Production
Images from Video Production
Images from Video Production
Behind the scenes photos Video Production
Have a peek as we peel back the curtains to reveal some of the work put in to creating CLEO Magazine
Behind the scenes of Video Production
Splitscreen showing rendered frame on left and vector frame on right
Behind the scenes Video Production
This is how the scene looks when the 3D artist is working
Behind the scenes
Applying color information as textures to the geometry
Behind the scenes
Transparency applied as textures to remove unwanted areas
Behind the scenes
Without the distraction of color, the 3D artist focuses on movement and rigging
Behind the scenes
3D wireframe renders help form a previsualizing process in this animation.
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