Durex Leaks Video Production

Video Production Details

Sex sells and Durex was banging on a leaked viral video to set people clicking.

Rationale

Nothing sets tongues wagging like a bit of sex. The idea behind the campaign was to stage an unintentional release of a private video.

Execution

Shown here is the “reveal” of the campaign after keeping the social sphere speculating for 2 weeks. The initial released video stopped at 1 min 20 seconds, without any branding or indication that it might have been a marketing stunt.

We have always been teased as being porn mongers and when it time came to step up to the plate, we realised that all that taunting by our friends the last 2 decades were not far off. This video was shot at the Motion Media Works studio, executed in 4 hours. Made possible by careful planning and coordination with all parties involved.

The “leaked” video went viral fairly quickly and received over 27,000 views, while the full version which came out 6 days later received 202,000 views.