Singapore Airlines Product Launch
Live Production Details
Press Conference Video Streaming
Global Live Webcast
Singapore Airlines held a press conference to unveil its highly-anticipated new cabin products, which will be implemented to its Airbus 380 fleet, over an extensive four-year development programme. Shrouded in secrecy with a press embargo, we were involved in the early stages of documenting this process (a different story for a different time), the ‘live’ global webcast had to take into consideration information that must not be leaked to the public, until the embargo has been lifted.
With the Motion Media Works live streaming platform, we were able to password-protect the webcast and make it available to the global offices of Singapore Airlines.
Because we operate the servers, we had full access to the logs and could analyse where traffic was coming from, down to the IP level, and how were the referrals being passed. Also useful for identifying corporate infrastructure bottlenecks and possible methods of solving them. Our engineers are both broadcast and IT ready.